Essilor, the world leader in ophthalmic optics and a major player in the field of visual health, wants to increase its brand awareness. In 2007, the agency accompanies it in its strategy and creates the blue brand to bring more commercial dynamism. At the same time, the agency commits to the creation of the product identities of the Varilux and Crizal ranges, in line with the innovations developed and marketed by Essilor.
Thus, the agency is working with the group on a fluid and evolutive architecture that will give rise in 2015 to the creation of a Group visual identity.
Brand strategy, creation of visual identities.